The U.S. beauty and wellness market rewards brands that understand the American consumer — but FDA cosmetics regulations, MoCRA registration, and platform-specific requirements on Amazon and Sephora demand expert navigation.
The Modernization of Cosmetics Regulation Act requires facility registration and product listing. Non-compliant brands risk immediate import refusal at U.S. ports.
U.S. retailers like Sephora and Ulta have ingredient standards that go beyond Federal law. What is compliant in Europe may be excluded by major American retail partners.
DTC, Amazon Beauty, specialty retail, and department stores each operate with vastly different margins, compliance needs, and customer expectations.
We benchmark your brand against the U.S. beauty market and validate whether your hero product has the positioning to win shelf space.
We incorporate your U.S. entity and structure your operation for both product import and potential future U.S. production.
We complete MoCRA registration, FDA cosmetics compliance review, full ingredient audit against clean beauty policies, and Prop 65 assessment.
We build your U.S. channel strategy — Sephora, Ulta, Amazon Beauty, DTC — with influencer and PR recommendations and retail buyer introductions.
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
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